Assessor Resource

BSBADV408A
Review advertising media options

Assessment tool

Version 1.0
Issue Date: April 2024


This unit applies to individuals requiring a broad knowledge of advertising media, particularly people new to the advertising field. It is not assumed that individuals at this level would have responsibility for supervising the work of others. However, it is assumed that their work will support effective work practices across the organisation.

This unit describes the performance outcomes, skills and knowledge required to undertake research that supports work with a range of advertising media.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

research report that reviews a range of advertising media options and which includes:

research methodology and sources of information used

description of chosen advertising media options

strengths and weaknesses of each option

recommendations for use of selected advertising media options for a particular product or service.

Context of and specific resources for assessment

Assessment must ensure access to:

a workplace or simulated work environment

relevant workplace documents and personnel

office equipment and research resources.

Method of assessment

The following assessment methodsare appropriate for this unit:

assessment of report on outcomes of research

evaluation of research undertaken

oral or written questioning to assess knowledge of a range of advertising media options, and their strengths and weaknesses

review of portfolio of evidence showing the research process and the information gathered about advertising media options.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

initiative and enterprise skills to select and use a range of research strategies

judgement and decision-making skills to review ethical and policy frameworks and recommend suitable advertising media options

learning skills to select and use an appropriate research strategy

literacy skills to research an issue and produce a clear and legible report that documents key issues

Required knowledge

legal and ethical requirements for working with advertising media

range of advertising media options

range of research strategies and their suitability for different purposes

sources of information and networks on advertising media

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Advertising media options could include:

aerial advertising

billboards and posters

cable and satellite television

cinema

digital video discs

direct mail

direct response

email marketing

free to air television

internet

magazines

new media, including multimedia and hypermedia

newspapers

outdoor

personal selling

podcasting

point of sale

radio

sponsorship

telemarketing

transit media

video

video games

videotext.

Research strategy may include:

interviews

literature searches of print and online resources

statistical analyses

surveys

websites.

Relevant personnel may include:

experienced marketing and advertising practitioners

industry experts and spokespersons

managers and team leaders

training and development staff.

Legislation, regulations, standards and ethical requirements may include:

legislation, including:

anti-discrimination legislation

consumer protection laws

copyright legislation

fair trading laws

OHS legislation

privacy laws

Trade Practices Act

codes of practice, such as those issued by:

Advertising Federation of Australia

Australian Communications and Media Authority

Australian Competition and Consumer Commission

Australasian Performing Right Association

Commercial Radio Australia

Free TV Australia

cultural expectations and influences

ethical principles

social responsibilities, such as protection of children and environmentally sustainable practices

societal expectations.

Research re

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Clarify advertising media options for review, and record scope of review 
Identify local, state or territory, national and international networks for advertising professionals 
Identify other sources of information about advertising media options 
Select research strategy suitable to the topic 
Consult with relevant personnel 
Undertake research into a range of advertising media options for a particular product or service 
Critically analyse strengths and weaknesses of each option 
Locate and review policies and procedures relevant to the advertising media options being researched 
Review legislation, regulations, standards and ethical requirements that apply to the advertising media options 
Collate, analyse and record key findings of the review as they relate to advertising 
Compile a report on research outcomes 
Develop recommendations for advertising media options suitable for a particular product or service 
Present report in agreed format to relevant personnel 

Forms

Assessment Cover Sheet

BSBADV408A - Review advertising media options
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessment Record Sheet

BSBADV408A - Review advertising media options

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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Signature:

Date:

Student signature:

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